Travel easy, get noticed, and offer content flexibility printed press kits can't.
Micro-Media lets you target specific buyer personas to maximize ROI
Our short run and express duplication services allow you to create customized versions of your communications for specific customers or audiences and have finished goods in your hands before you'd typically have a press proof for printed matter!
Click here to learn more.
Wednesday, January 27, 2010
Wednesday, January 20, 2010
DVD Alphabet Soup Demystified
What is a person to do standing there in the aisle at the computer store being confronted with an alphabet soup of DVD discs? You simply want to move your home movies on your computer to a DVD and are now bewildered by all the "flavors". Which DVD is best for your purposes and what do all those letters and symbols mean anyway?
Just like school, lets start with the basics. You probably already know what a DVD is used for but do you know what DVD stands for? Nothing! Most people believe it stands for "digital video disc" and it has been argued that it also stands for "digital versatile disc" since the disc can handle all sorts of data, not just video. However, there is no universal, industry accepted definition for DVD. Keep that in mind next time you are playing a trivia game.
Now what do all of those -R and +R's mean? They represent two different formats, or types of DVD's that were competing to become the industry standard several years ago. It was all very similar to the battle between Blu-Ray and HD DVD that played out with Blu-Ray the winner a little over a year ago. However, in the case of DVD-R and DVD+R, there was tie. Both became accepted and widely used. The type of disc you use is simply dependent on the type of DVD hardware you have.
However, it is now almost universal for hardware to be capable of handling both types of DVD's thereby minimizing the danger of purchasing the incorrect format. Optical drives for your computer that handle both formats will be denoted as DVD+/-R. Incidentally, both formats are very similar in quality although +R format has been represented to have slightly more and better storage than the -R format. Unless you are a techno wonder geek, consider the formats equivalent.
The next alphabet mystery is the "RW". This notation indicates that the disc can be recorded to multiple times. If you get tired of watching your spouses square-dancing lessons, you can record your nail-biting tiddlywinks championship game on top of it. Discs with just an "R" can only be recorded onto once. As a general rule of thumb, RW discs are useful for general computer files and data while R discs are good for music and video.
The real take home message is to make sure you purchase discs that are compatible with your hardware. The best way to make sure this happens is to equip your computer with a DVD burner that will handle all of the formats. This way you can avoid the indigestion that alphabet soup can cause.
For more information and guidance about professional DVD authoring and labeling, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in all types of presentation and data storage media solutions.
Just like school, lets start with the basics. You probably already know what a DVD is used for but do you know what DVD stands for? Nothing! Most people believe it stands for "digital video disc" and it has been argued that it also stands for "digital versatile disc" since the disc can handle all sorts of data, not just video. However, there is no universal, industry accepted definition for DVD. Keep that in mind next time you are playing a trivia game.
Now what do all of those -R and +R's mean? They represent two different formats, or types of DVD's that were competing to become the industry standard several years ago. It was all very similar to the battle between Blu-Ray and HD DVD that played out with Blu-Ray the winner a little over a year ago. However, in the case of DVD-R and DVD+R, there was tie. Both became accepted and widely used. The type of disc you use is simply dependent on the type of DVD hardware you have.
However, it is now almost universal for hardware to be capable of handling both types of DVD's thereby minimizing the danger of purchasing the incorrect format. Optical drives for your computer that handle both formats will be denoted as DVD+/-R. Incidentally, both formats are very similar in quality although +R format has been represented to have slightly more and better storage than the -R format. Unless you are a techno wonder geek, consider the formats equivalent.
The next alphabet mystery is the "RW". This notation indicates that the disc can be recorded to multiple times. If you get tired of watching your spouses square-dancing lessons, you can record your nail-biting tiddlywinks championship game on top of it. Discs with just an "R" can only be recorded onto once. As a general rule of thumb, RW discs are useful for general computer files and data while R discs are good for music and video.
The real take home message is to make sure you purchase discs that are compatible with your hardware. The best way to make sure this happens is to equip your computer with a DVD burner that will handle all of the formats. This way you can avoid the indigestion that alphabet soup can cause.
For more information and guidance about professional DVD authoring and labeling, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in all types of presentation and data storage media solutions.
Thursday, October 1, 2009
Marketing a Band or Musician
A Professional Appearing CD is the Only Way...
Every garage band has a desire to break into the mainstream and one day hear their voices on the radio. Bands record performances of one show and often sell them at another. Sometimes these copies are even forwarded to radio stations in hopes of receiving airplay, but homemade CDs are not the best option to send to any radio station. When one tries to break into any business it is important to be professional every step of the way.
Although the music on the homemade CD is great, the package can deter a listener from even playing it. Not many people want to listen to an album that comes in a blank case or labeled with an address label. Having the right artwork and layout can make all the difference. An eye catching jewel case or printed sleeve can make a person take notice. An insert booklet with a jewel case can show a listener what the band is all about and keep their interest peaked. A printed sleeve can be more economical for larger distribution, while still informing the listener of the band. Options for cases vary between jewel cases, sleeves, and shell cases, and each can help the CD stand out on its own.
Getting a printed CD can keep one band's music from getting mixed up with another's. Radio stations and record executives receive many CDs every day. CDs without any distinguishing factors can easily get grouped in with all the others. By having a print on the CD itself, the information is at the listener's fingertips. If the jewel case or sleeve were to get misplaced, the CD could still be identified properly. The artwork printed on the CD can be the same as the jewel case or sleeve, or it can have a style all its own.
With so many bands attempting to break into the music business everyday, having a demo CD with fantastic artwork can help set a band apart. A professional printing of many CDs and cases can be economical for the band without a lot of capital to invest. Bulk printing can help produce more CDs at a lower cost so more radio stations and record companies can be provided with copies. By blanketing the local stations, record producers, and the public with copies of the music, any band can get the recognition they desire. Eventually, the talent and professionalism of a band can help them become exposed in the mainstream.
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
Every garage band has a desire to break into the mainstream and one day hear their voices on the radio. Bands record performances of one show and often sell them at another. Sometimes these copies are even forwarded to radio stations in hopes of receiving airplay, but homemade CDs are not the best option to send to any radio station. When one tries to break into any business it is important to be professional every step of the way.
Although the music on the homemade CD is great, the package can deter a listener from even playing it. Not many people want to listen to an album that comes in a blank case or labeled with an address label. Having the right artwork and layout can make all the difference. An eye catching jewel case or printed sleeve can make a person take notice. An insert booklet with a jewel case can show a listener what the band is all about and keep their interest peaked. A printed sleeve can be more economical for larger distribution, while still informing the listener of the band. Options for cases vary between jewel cases, sleeves, and shell cases, and each can help the CD stand out on its own.
Getting a printed CD can keep one band's music from getting mixed up with another's. Radio stations and record executives receive many CDs every day. CDs without any distinguishing factors can easily get grouped in with all the others. By having a print on the CD itself, the information is at the listener's fingertips. If the jewel case or sleeve were to get misplaced, the CD could still be identified properly. The artwork printed on the CD can be the same as the jewel case or sleeve, or it can have a style all its own.
With so many bands attempting to break into the music business everyday, having a demo CD with fantastic artwork can help set a band apart. A professional printing of many CDs and cases can be economical for the band without a lot of capital to invest. Bulk printing can help produce more CDs at a lower cost so more radio stations and record companies can be provided with copies. By blanketing the local stations, record producers, and the public with copies of the music, any band can get the recognition they desire. Eventually, the talent and professionalism of a band can help them become exposed in the mainstream.
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
Thursday, August 20, 2009
Multimedia Marketing Lets Small Business Compete with Large Corporations
So, a solid business plan has been developed. A service or product that is sure to be a success is almost ready to be unleashed to the populace. The startup capital is in the bank. Now, how does a business owner effectively market to the masses? Forget the masses! More importantly, how does the business owner market directly to the target audience without wasting limited funds on the masses?
The answer is right under your nose, or more accurately, within this computer. Traditional marketing, just as newspapers, and periodicals, are downsizing due to the power, versatility, and accessibility of the internet. Even though the internet has been in existence since 1969, but not as we know it now, it is still in its infancy.
Marketing and multimedia companies were slow to recognize the power and commerce potential of the internet. In the past 7 years however, there has been an explosion of company presences on the internet. These companies and new companies everyday are positioning themselves to reap the monetary rewards of e-commerce and advertising.
As of Dec 31, 2000, there were 360,985,492 internet users according to InternetWorldStats.com. In 2005, the internet's one billionth user went online. It took 31 years since the creation of the internet to reach just over a third of a billion users and only 8 years to reach over one and a half billion. Clearly the internet usage is growing exponentially meaning more and more potential customers are reachable.
With this internet growth spanning the entire globe, now a company as small as one person can market and conduct business 23,000 miles away, where as in the past, a range of 50 miles could only be realistic. A multimedia marketing company or website consultant can give the power and presence to an individual to compete with the largest of companies.
Perhaps one of the best methods of marketing services or products are videos. The advantage of videos are that they draw consumers into an interactive experience that had been missing from print advertisements. This is much more likely to attract customers as well as convey more information than a static advertisement ever could. Society is now an interactive computer savvy one. It is time every business realizes that and take advantage of the potential.
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
The answer is right under your nose, or more accurately, within this computer. Traditional marketing, just as newspapers, and periodicals, are downsizing due to the power, versatility, and accessibility of the internet. Even though the internet has been in existence since 1969, but not as we know it now, it is still in its infancy.
Marketing and multimedia companies were slow to recognize the power and commerce potential of the internet. In the past 7 years however, there has been an explosion of company presences on the internet. These companies and new companies everyday are positioning themselves to reap the monetary rewards of e-commerce and advertising.
As of Dec 31, 2000, there were 360,985,492 internet users according to InternetWorldStats.com. In 2005, the internet's one billionth user went online. It took 31 years since the creation of the internet to reach just over a third of a billion users and only 8 years to reach over one and a half billion. Clearly the internet usage is growing exponentially meaning more and more potential customers are reachable.
With this internet growth spanning the entire globe, now a company as small as one person can market and conduct business 23,000 miles away, where as in the past, a range of 50 miles could only be realistic. A multimedia marketing company or website consultant can give the power and presence to an individual to compete with the largest of companies.
Perhaps one of the best methods of marketing services or products are videos. The advantage of videos are that they draw consumers into an interactive experience that had been missing from print advertisements. This is much more likely to attract customers as well as convey more information than a static advertisement ever could. Society is now an interactive computer savvy one. It is time every business realizes that and take advantage of the potential.
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
Monday, August 17, 2009
Save Money with Targeted Marketing and Advertising - Reach Your Desired Clients
Talk is cheap, especially when a service business or company specializing in some retail product line displays quotes from customers stating how wonderful the business is. It is all too easy to mislead potential customers or deceive the public with words that can not be substantiated and there really isn't any law which states that customer endorsements need to be cited for legitimacy.
Infomercials have figured the way to get around this skepticism is to videotape customer's endorsements. It should be fairly obvious to the average person though, that many of these "endorsements" are staged, and very poorly at that. Many companies and individuals offering products and services even admit that the people endorsing these same products and services are financially compensated. While there is nothing wrong with this practice, it does leave the question of if these endorsements are the customer's own words or scripted by the company. Most people, if offered money for a few minutes of their time, will say almost anything within reason.
To ensure that potential customers will be much more likely to trust in a company's service or product, the endorsement from strangers should state that the endorsement is not scripted or skewed with input from the company. This will aid in diminishing any doubt on the customer's part.
With that said, now focusing on the distribution of a company's endorsement should take center stage. Television commercials are quite expensive, as are infomercials. Much of the money paying for the air time is wasted on a large population that is not the targeted customer base. A better approach, both financially and time wise, is an internet presence in the form of websites and videos placed on DVDs for distribution to a specific demographic.
DVD replication and authoring is an exceptionally affordable method to producing information about services and products and distributing this information to a specific targeted audience. Having a website simply isn't enough sometimes unless the customer already knows of the product and service and is actively searching for it.
When a customer receives a DVD in the mail, curiosity is already stimulated which prompts the individual to put the DVD in the drive to view it. Rather than asking the customer to type in the URL, links for them to click on can easily be displayed upon the screen along with endorsements and other information. The less time, attention, and work a customer has to invest in to take advantage of a product or service the greater the chance the customer will purchase.
A professional multimedia company can make it an effortless pleasure and profitable scenario for any business attempting to draw in more clients and revenue. Material and video endorsements should already be available or collected and ready for submission in order to create a distributable product quickly. Some multimedia companies can assist and make recommendations to business that may not have anticipated certain potential challenges when producing a DVD or video. It's always a wise investment to listen to these professionals first to weigh the pros and cons.
For more information and guidance about media replication and DVD / CD-ROM authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
Infomercials have figured the way to get around this skepticism is to videotape customer's endorsements. It should be fairly obvious to the average person though, that many of these "endorsements" are staged, and very poorly at that. Many companies and individuals offering products and services even admit that the people endorsing these same products and services are financially compensated. While there is nothing wrong with this practice, it does leave the question of if these endorsements are the customer's own words or scripted by the company. Most people, if offered money for a few minutes of their time, will say almost anything within reason.
To ensure that potential customers will be much more likely to trust in a company's service or product, the endorsement from strangers should state that the endorsement is not scripted or skewed with input from the company. This will aid in diminishing any doubt on the customer's part.
With that said, now focusing on the distribution of a company's endorsement should take center stage. Television commercials are quite expensive, as are infomercials. Much of the money paying for the air time is wasted on a large population that is not the targeted customer base. A better approach, both financially and time wise, is an internet presence in the form of websites and videos placed on DVDs for distribution to a specific demographic.
DVD replication and authoring is an exceptionally affordable method to producing information about services and products and distributing this information to a specific targeted audience. Having a website simply isn't enough sometimes unless the customer already knows of the product and service and is actively searching for it.
When a customer receives a DVD in the mail, curiosity is already stimulated which prompts the individual to put the DVD in the drive to view it. Rather than asking the customer to type in the URL, links for them to click on can easily be displayed upon the screen along with endorsements and other information. The less time, attention, and work a customer has to invest in to take advantage of a product or service the greater the chance the customer will purchase.
A professional multimedia company can make it an effortless pleasure and profitable scenario for any business attempting to draw in more clients and revenue. Material and video endorsements should already be available or collected and ready for submission in order to create a distributable product quickly. Some multimedia companies can assist and make recommendations to business that may not have anticipated certain potential challenges when producing a DVD or video. It's always a wise investment to listen to these professionals first to weigh the pros and cons.
For more information and guidance about media replication and DVD / CD-ROM authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
Monday, July 20, 2009
Express CD-DVD Duplication : Benchmark Multimedia Client Feedback
Dear James,
I am writing you this note to thank you and your company for the excellent work you did for my project at http://www.BostonGetsaGrip.com. Left in the lurch by one of your competitors leaving no time left to get the project finished on time, your company saved the day.
From the initial phone call to the constant contact until the project was received, you and your company not only exceeded my expectations for my final project but keeping me in the loop alleviated the stress of having a last minute project done on time. You even took the time to help adjust the final proofs without losing any additional production time.
I cannot express in words my appreciation in how you saved the day. If there's ever a way I can return the favor, please let me know.
Sincerely,
Eric Boyer
Webmaster/Owner/R.E. Broker
I am writing you this note to thank you and your company for the excellent work you did for my project at http://www.BostonGetsaGrip.com. Left in the lurch by one of your competitors leaving no time left to get the project finished on time, your company saved the day.
From the initial phone call to the constant contact until the project was received, you and your company not only exceeded my expectations for my final project but keeping me in the loop alleviated the stress of having a last minute project done on time. You even took the time to help adjust the final proofs without losing any additional production time.
I cannot express in words my appreciation in how you saved the day. If there's ever a way I can return the favor, please let me know.
Sincerely,
Eric Boyer
Webmaster/Owner/R.E. Broker
Thursday, June 25, 2009
In Advertisement, A Dynamic Image is Crucial for Success in Person and Even DVD Presentations
The average businesses operated today are average for two reasons alone. One is image. The other is ability. Conducting a successful business is 40% image and 60% knowledge and ability. Depending upon who is consulted, many individuals would say image is the more important aspect of business. Those individuals would be correct.
The phrase "Don't judge a book by it's cover" is very true, but despite that, most people form preconceived notions of a person or company within in the first 5 seconds of being introduced. Initially, how a company or even an individual is perceived will make, break, or severely hinder any possible future business transactions. How the company conveys their desired image is then crucial.
As the business world evolves into the 21st century, more transactions are becoming sightless transactions. Rather than face to face business deals, computer screens and telephones are replacing a human face. Often the only chance to communicate your products, services, or abilities is on paper, CD or DVD presentations, or LCD screens.
It's quite difficult to grab and hold the attention of potential clients without a dynamically interesting graphic and quality title or catch phrase. The emphasis on marketing and commercial advertising that many companies place can amount well into the millions and billions of dollars every year. Some individuals frown upon this excess of monetary spending, however, put into perspective it serves a very effective purpose. What is said and what image is conveyed is just as important as what isn't said. It is this constant flow of money that allows companies to continue to grow and generate revenue by creating new advertisements in order to maintain a fresh and pleasing image.
The overall business landscape is not made up of huge behemoths, but by the small to midsize business. With sightless transactions replacing face to face business, the smaller companies actually can improve the chances of acquiring new business. A professionally prepared image and name or title on a DVD and presentation materials can get a foot in the door. The quality of the outside packaging can be of more importance than what's on the inside.
At this point, how a small company's abilities and knowledge fulfill the potential target's needs come into play, but always keep in the forefront what image is being displayed. The products and services may fit the bill 110%, but if the potential client's perception of image is unsatisfying, the client will make excuses which will be rationalized as to why they should look elsewhere.
For more information about professional image labeling and guidance about DVD authoring and duplication, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in economical, accurate, professional, and timely production of DVDs, CD-ROMs, Flash Memory cards, and more. Their site is a wealth of information on media replication, duplication, and distribution.
The phrase "Don't judge a book by it's cover" is very true, but despite that, most people form preconceived notions of a person or company within in the first 5 seconds of being introduced. Initially, how a company or even an individual is perceived will make, break, or severely hinder any possible future business transactions. How the company conveys their desired image is then crucial.
As the business world evolves into the 21st century, more transactions are becoming sightless transactions. Rather than face to face business deals, computer screens and telephones are replacing a human face. Often the only chance to communicate your products, services, or abilities is on paper, CD or DVD presentations, or LCD screens.
It's quite difficult to grab and hold the attention of potential clients without a dynamically interesting graphic and quality title or catch phrase. The emphasis on marketing and commercial advertising that many companies place can amount well into the millions and billions of dollars every year. Some individuals frown upon this excess of monetary spending, however, put into perspective it serves a very effective purpose. What is said and what image is conveyed is just as important as what isn't said. It is this constant flow of money that allows companies to continue to grow and generate revenue by creating new advertisements in order to maintain a fresh and pleasing image.
The overall business landscape is not made up of huge behemoths, but by the small to midsize business. With sightless transactions replacing face to face business, the smaller companies actually can improve the chances of acquiring new business. A professionally prepared image and name or title on a DVD and presentation materials can get a foot in the door. The quality of the outside packaging can be of more importance than what's on the inside.
At this point, how a small company's abilities and knowledge fulfill the potential target's needs come into play, but always keep in the forefront what image is being displayed. The products and services may fit the bill 110%, but if the potential client's perception of image is unsatisfying, the client will make excuses which will be rationalized as to why they should look elsewhere.
For more information about professional image labeling and guidance about DVD authoring and duplication, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in economical, accurate, professional, and timely production of DVDs, CD-ROMs, Flash Memory cards, and more. Their site is a wealth of information on media replication, duplication, and distribution.
Subscribe to:
Posts (Atom)
