The average businesses operated today are average for two reasons alone. One is image. The other is ability. Conducting a successful business is 40% image and 60% knowledge and ability. Depending upon who is consulted, many individuals would say image is the more important aspect of business. Those individuals would be correct.
The phrase "Don't judge a book by it's cover" is very true, but despite that, most people form preconceived notions of a person or company within in the first 5 seconds of being introduced. Initially, how a company or even an individual is perceived will make, break, or severely hinder any possible future business transactions. How the company conveys their desired image is then crucial.
As the business world evolves into the 21st century, more transactions are becoming sightless transactions. Rather than face to face business deals, computer screens and telephones are replacing a human face. Often the only chance to communicate your products, services, or abilities is on paper, CD or DVD presentations, or LCD screens.
It's quite difficult to grab and hold the attention of potential clients without a dynamically interesting graphic and quality title or catch phrase. The emphasis on marketing and commercial advertising that many companies place can amount well into the millions and billions of dollars every year. Some individuals frown upon this excess of monetary spending, however, put into perspective it serves a very effective purpose. What is said and what image is conveyed is just as important as what isn't said. It is this constant flow of money that allows companies to continue to grow and generate revenue by creating new advertisements in order to maintain a fresh and pleasing image.
The overall business landscape is not made up of huge behemoths, but by the small to midsize business. With sightless transactions replacing face to face business, the smaller companies actually can improve the chances of acquiring new business. A professionally prepared image and name or title on a DVD and presentation materials can get a foot in the door. The quality of the outside packaging can be of more importance than what's on the inside.
At this point, how a small company's abilities and knowledge fulfill the potential target's needs come into play, but always keep in the forefront what image is being displayed. The products and services may fit the bill 110%, but if the potential client's perception of image is unsatisfying, the client will make excuses which will be rationalized as to why they should look elsewhere.
For more information about professional image labeling and guidance about DVD authoring and duplication, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in economical, accurate, professional, and timely production of DVDs, CD-ROMs, Flash Memory cards, and more. Their site is a wealth of information on media replication, duplication, and distribution.
Thursday, June 25, 2009
Tuesday, June 16, 2009
USB Thumb Drives are Versatile, but DVDs Still Offer Superior Application
With the advent of larger capacity USB thumb drives and software coming preloaded on these drives, it is becoming easier for the end user to transfer larger multimedia files such as office training or home videos from one location to another. This will probably become the norm for creating home videos as we see more and more assorted inputs on newer high definition televisions. But this doesn't mean that DVDs will become obsolete at all. In fact, DVDs will be a necessary medium for decades to come due to their permanence and reliability for backing up and archiving data and video.
While hard drives and large file uploading and downloading have reached peak levels of reliability, archiving will still be mandatory and recommended. USB thumb drives and hard drives aren't infallible though. These drives tend to be a frequently high use method for re-recording data and if not maintained and monitored properly with disk utilities, can become corrupt and even fail.
What should one do if they already have gigabyte upon gigabyte of data or videos that they want to preserve for posterity? What about if the amount of data creeps up into the terabyte range? With home videos and the shared media on community websites a terabyte or more of data is easily achieved. It could conceivably take weeks or more to properly author your own DVDs. For many this doesn't pose a problem, but there are those individuals that for a lack of time, the complexity of video authoring software, or the expense, it is just too great of a burden.
The question then remains, should you just save the video files to USB storage drives and shelf them or have a dedicated professional authoring company create the DVDs for you to enable you to enjoy on any television with a DVD player? The short term solution would be to use USB thumb drives for this purpose, however, should an individual have a large library of video and audio data, constantly purchasing USB thumb drives would become expensive. DVD authoring is the best viable solution.
In order of increasing complexity thumb drives for the most part are all the same, but there are differences in blank DVD media and different formats that yield there own benefits. For the average person DVD-R/RW will suffice, but there are more inherent weaknesses that this format possesses as opposed to DVD+R/RW. There can also be differences in longevity and quality when burning one's own DVD as opposed to utilizing a professional DVD authoring company that can create your data on stamped DVDs.
It comes down to a person's choice with what they wish their end result to be. Each method yields its own rewards: saving time and some frustration to costing more financially, but having a greater quality finished product. Choose wisely. You don't want to risk the loss of those special memories or vital information.
For more information and guidance about disc duplication, replication and authoring, a great source is Benchmark Multimedia. They specialize in disc technologies. Visit http://www.benchmarkmultimedia.com and read their Frequently Asked Questions page. Their site offers many insightful pointers on important duplication, replication, and authoring considerations.
While hard drives and large file uploading and downloading have reached peak levels of reliability, archiving will still be mandatory and recommended. USB thumb drives and hard drives aren't infallible though. These drives tend to be a frequently high use method for re-recording data and if not maintained and monitored properly with disk utilities, can become corrupt and even fail.
What should one do if they already have gigabyte upon gigabyte of data or videos that they want to preserve for posterity? What about if the amount of data creeps up into the terabyte range? With home videos and the shared media on community websites a terabyte or more of data is easily achieved. It could conceivably take weeks or more to properly author your own DVDs. For many this doesn't pose a problem, but there are those individuals that for a lack of time, the complexity of video authoring software, or the expense, it is just too great of a burden.
The question then remains, should you just save the video files to USB storage drives and shelf them or have a dedicated professional authoring company create the DVDs for you to enable you to enjoy on any television with a DVD player? The short term solution would be to use USB thumb drives for this purpose, however, should an individual have a large library of video and audio data, constantly purchasing USB thumb drives would become expensive. DVD authoring is the best viable solution.
In order of increasing complexity thumb drives for the most part are all the same, but there are differences in blank DVD media and different formats that yield there own benefits. For the average person DVD-R/RW will suffice, but there are more inherent weaknesses that this format possesses as opposed to DVD+R/RW. There can also be differences in longevity and quality when burning one's own DVD as opposed to utilizing a professional DVD authoring company that can create your data on stamped DVDs.
It comes down to a person's choice with what they wish their end result to be. Each method yields its own rewards: saving time and some frustration to costing more financially, but having a greater quality finished product. Choose wisely. You don't want to risk the loss of those special memories or vital information.
For more information and guidance about disc duplication, replication and authoring, a great source is Benchmark Multimedia. They specialize in disc technologies. Visit http://www.benchmarkmultimedia.com and read their Frequently Asked Questions page. Their site offers many insightful pointers on important duplication, replication, and authoring considerations.
Thursday, June 11, 2009
Market to Your Customers the Way They Shop
| Most business owners are concerned with how to best maximize advertising to their specific target audience while minimizing the cost to do so. Even though this cost can be written off on taxes, it still depletes funds that otherwise could be spent on other aspects of the business. The traditional forms of advertising of yesteryear are exceptionally limited and can be cost prohibitive. Brochures, mailings, newsprint advertisements, sandwich signs, magnets, and more are still somewhat effective, but are extremely limited. If these traditional forms of advertising yield a return of even 10-15%, then the business owner can count themselves extremely lucky. Luck, however, is not a sound business practice to rely upon. Why would a business owner be willing to pay good money to limit their exposure? What is the next generation of advertising? If you are reading this article from your computer right now, you should already know the answer. Where traditional advertising only reached a few to a hundred thousand customers, the benefits of advertising with the online and multimedia world don't even begin to compare. If the average business owner utilized online multimedia advertising such as CD-R or DVD-R discs for the same if not a fraction of the cost, then forget about a measly few hundred thousand potential customers. Perhaps a few million new customers would be a welcome addition to anyone's business. The fact that business owners still rely mostly on print ads is astounding. In this up and coming digital age of technology, almost 80% of all U.S. citizens now regularly use cell phones in their everyday lives. As internet-enabled smart cell phones are becoming the norm, the ideal method of advertising should shift to take advantage of this in order to reach the on-the-go customer. Free Wi-Fi internet hotspots are quickly becoming standard throughout every town and city. Even the smallest fast food restaurants offer Wi-Fi internet access. Brochures and newsprint are an extremely limited medium with which to convey a wealth of information about products and services. These traditional forms of paper advertising can't answer a great number of questions or show the products or services in action. Instead of a picture being worth a thousand words, a video clip is worth billions of words, but for a similar cost. Instead of being able to read a few defined paragraphs of advertising, placing advertisements on CD-R and DVD-R discs allow businesses to inform the customer of products and services offered to a much higher degree. This will greatly increase the ability for the customer to answer their own questions and learn even more about a business so that they will take advantage of the proffered products and services. Print ads are still a necessity, but they should be used to compliment the main bulk of advertising in the form of multimedia, not the other way around. For more information and guidance about multimedia presentations and marketing, including DVD authoring, visit http://www.benchmarkmultimedia.com - Benchmark Multimedia specializes in CD, DVD, and Flash Drive production. |
Tuesday, June 9, 2009
Make Your Sales Presentation Shine Beyond the Generic
When making a professional impression counts, be careful where you cut corners. In the sales world presentation is everything. Whether you are selling the boss or the boardroom on a new concept, or formally engaging a client to evaluate your product or service, you will be judged not only by your appearance and demeanor, but also by the attention to detail devoted to your literature and media.
There are many intangibles related to how people "buy" you. Some would call it shallow, but with two otherwise equally qualified candidates side-by-side, one dressed in a well-fitted suit and the other in casual clothes, the odds are in favor that the professionally dressed person will be better received than the casually dressed one, based on nothing more than perceptions and impressions. Although many decision makers may feel that they typically remain impartial to "superficiality", they will concede that they are impressed with employees who predictably (consistently and reliably) add finishing touches to fine tune presentations. Those employees are often the "go to" people in the company. They are also the ones who dress one notch above their peers, use a color copier rather than a black and white one, bind their reports rather than staple them, and add animations to their Microsoft PowerPoint presentations, rather than use static screens of boring text.
To tie it all together, a successful presentation with handouts provided in a multimedia format, whether CD-Rom or DVD, is a nice touch. But it is also where most people, even the best prepared, fail to make their mark. True, including a digital copy of your report and slide show is a cut above the norm. In most cases, however, the discs end up being hand labeled with a marker or affixed with stickers, giving the feel of it being an afterthought rather than an integral component of the agenda. In short, it misses the "Wow" factor.
Consequently, the attempt to include a "bonus" to heighten the value of your presentation ends up having the exact opposite effect, devaluing the delivery by conveying a homemade appearance rather than a polished one. It is unfortunate that most short-order office supply stores do not offer professional disc production along with their printing and binding services. The successful person usually gets their act together in advance, so why not prepare your media in like-fashion?
The solution is simple and readily available, professionally called "short-run disc duplication". Technology has made it possible to produce small quantities of discs (and professionally label them) for delivery within a matter of a few days at economical prices. In fact, the cost of producing a CD or DVD-ROM is often less than the cost of producing a small full-color report, and it can usually be delivered in about the same amount of time.
What does this mean for your presentation? It gives you the professional edge over other presenters. It captures the "Wow" factor. Specific comments may not be made by the decision makers on the spot, but eyebrows will raise and your "above-and-beyond" professionalism will be mentally noted by all. You will read it in people's faces as you stand before them, making your presentation. It's high-impact.
Your goal is not necessarily to make your competition look bad, but when you look great by adding finishing touches to your presentation that are conspicuously absent from theirs, the end result is what you want to achieve; yours shines and is remembered, while the rest are generically forgotten. The next time you need to make your mark in the boardroom in short order, consider a quick batch of short-run discs.
There are many companies that specialize in disc duplication, replication, and authoring. From a consumer standpoint, it would seem simple enough to expect your multimedia project to be defined by "copy a quantity of 100 CDs", or something as succinct. Unfortunately, with all of the options for inserts, cases, covers, media types, and labels, it can become confusing when actually placing an order. To make the process as simple as it SHOULD be, you will find answers to the most commonly asked disc- related questions at http://www.benchmarkmultimedia.com/faq.html
Benchmark Multimedia is unique (http://www.benchmarkmultimedia.com). They focus on multimedia projects from the customer's perspective, knowing that clients want the confidence of knowing the product will be perfect, and produced using cutting edge software and equipment. Benchmark provides a turnkey solution for your multimedia needs, delivering on time and on budget. Benchmark Multimedia stakes its reputation on delivering, accordingly. (Website built and optimized by http://www.webdrafter.com).
There are many intangibles related to how people "buy" you. Some would call it shallow, but with two otherwise equally qualified candidates side-by-side, one dressed in a well-fitted suit and the other in casual clothes, the odds are in favor that the professionally dressed person will be better received than the casually dressed one, based on nothing more than perceptions and impressions. Although many decision makers may feel that they typically remain impartial to "superficiality", they will concede that they are impressed with employees who predictably (consistently and reliably) add finishing touches to fine tune presentations. Those employees are often the "go to" people in the company. They are also the ones who dress one notch above their peers, use a color copier rather than a black and white one, bind their reports rather than staple them, and add animations to their Microsoft PowerPoint presentations, rather than use static screens of boring text.
To tie it all together, a successful presentation with handouts provided in a multimedia format, whether CD-Rom or DVD, is a nice touch. But it is also where most people, even the best prepared, fail to make their mark. True, including a digital copy of your report and slide show is a cut above the norm. In most cases, however, the discs end up being hand labeled with a marker or affixed with stickers, giving the feel of it being an afterthought rather than an integral component of the agenda. In short, it misses the "Wow" factor.
Consequently, the attempt to include a "bonus" to heighten the value of your presentation ends up having the exact opposite effect, devaluing the delivery by conveying a homemade appearance rather than a polished one. It is unfortunate that most short-order office supply stores do not offer professional disc production along with their printing and binding services. The successful person usually gets their act together in advance, so why not prepare your media in like-fashion?
The solution is simple and readily available, professionally called "short-run disc duplication". Technology has made it possible to produce small quantities of discs (and professionally label them) for delivery within a matter of a few days at economical prices. In fact, the cost of producing a CD or DVD-ROM is often less than the cost of producing a small full-color report, and it can usually be delivered in about the same amount of time.
What does this mean for your presentation? It gives you the professional edge over other presenters. It captures the "Wow" factor. Specific comments may not be made by the decision makers on the spot, but eyebrows will raise and your "above-and-beyond" professionalism will be mentally noted by all. You will read it in people's faces as you stand before them, making your presentation. It's high-impact.
Your goal is not necessarily to make your competition look bad, but when you look great by adding finishing touches to your presentation that are conspicuously absent from theirs, the end result is what you want to achieve; yours shines and is remembered, while the rest are generically forgotten. The next time you need to make your mark in the boardroom in short order, consider a quick batch of short-run discs.
There are many companies that specialize in disc duplication, replication, and authoring. From a consumer standpoint, it would seem simple enough to expect your multimedia project to be defined by "copy a quantity of 100 CDs", or something as succinct. Unfortunately, with all of the options for inserts, cases, covers, media types, and labels, it can become confusing when actually placing an order. To make the process as simple as it SHOULD be, you will find answers to the most commonly asked disc- related questions at http://www.benchmarkmultimedia.com/faq.html
Benchmark Multimedia is unique (http://www.benchmarkmultimedia.com). They focus on multimedia projects from the customer's perspective, knowing that clients want the confidence of knowing the product will be perfect, and produced using cutting edge software and equipment. Benchmark provides a turnkey solution for your multimedia needs, delivering on time and on budget. Benchmark Multimedia stakes its reputation on delivering, accordingly. (Website built and optimized by http://www.webdrafter.com).
Thursday, June 4, 2009
Understanding the Simple Differences Between DVD+R and DVD-R Technologies
A few million people have at least a few homemade video DVDs and the majority of the entire U.S. population or world has a few homemade CDs. They may have made them or received them from friends. But what are your choices and which do you need? Very few individuals ever think about the DVD-R format verses the DVD+R format and how each could benefit the end user. They just want it to work. Which should you choose?
The similarities of each are that they are compatible with the majority of all home DVD video players. The older the DVD player means that chances are the media won't be fully compatible, although this has largely become a concern of the past.
Similar to the opposing high definition standards fight, there are two differing formats of blank DVD media. The two consortiums that exist today are the DVD+RW Alliance and the DVD Forum. The DVD+RW Alliance support the DVD +R/RW format while the DVD Forum advocates the DVD -R/RW format. The standards set forth by these two organizations have created many differences, but the most important ones should be examined when deciding which format to use.
The discs themselves are essentially identical to each other. The drives are what create the incompatibility. The biggest difference is that there are a myriad of microscopic wobbles created by the drive of the DVD+R/RW discs. This wobble is detected by the recording/playback drive to greatly increase the timing accuracy of storing and locating the information that is stored on the disc itself. DVD-R/RW drives also create this wobble, but at a much lower frequency. This essentially means that DVD+R/RW discs can store and retrieve data with more precise timing and accuracy.
Another difference that should be considered is the importance of error detection. DVD+R/RW drives utilize error correction at a much higher rate of 100% of all data and storage space on the physical disc. The error correction with regard to DVD-R/RW drives is not as effective and can result in more errors allowing for the creation of a shiny new coaster.
The other key difference between the two formats is regarding multi-sessions. While both formats support multi-session writing, the total amount of storage space on DVD-R/RW discs will be sacrificed and dwindle the more multi-session writing is used. When the user writes any amount of data onto a DVD-R/RW disc and then ends the session, the drive needs to "finalize" that session in order for any other drive or video DVD player to be able to read that data. This finalizing of each session can take up to 18 MB. Without realizing it, you can be cheating yourself out of valuable storage space. DVD+R/RW also needs to "finalize" its multi-sessions, but only requires 2 MB per session. Very quickly one can see that 4.7 GB disc end up being a 3.9 GB disc.
The most common difference, and the one most people use to decide which format to use, is cost. DVD-R/RW media is much cheaper than the competing DVD+R/RW media. This is partially due to differing brand names and the type of metallic surfacing and sealing that is used on each disc. There are differences and these can play a role in quality. Generic blank media may suffice for some; however, the idiom, "You get what you pay for" can accurately be assigned to this type of product.
With these key differences outlined above, one can begin to see why DVD+R/RW media may be a better choice. The end quality of the product you wish to create is what should guide you to your choice. For basic everyday temporary storage, an office may decide on the cheaper alternative, but for the self-authoring video hobbyist, the choice is clear.
For more information and guidance about disc duplication, replication and authoring, a great source is Benchmark Multimedia. They specialize in disc technologies. Visit http://www.benchmarkmultimedia.com and read their Frequently Asked Questions page. Their site offers many insightful pointers on important duplication, replication, and authoring considerations.
The similarities of each are that they are compatible with the majority of all home DVD video players. The older the DVD player means that chances are the media won't be fully compatible, although this has largely become a concern of the past.
Similar to the opposing high definition standards fight, there are two differing formats of blank DVD media. The two consortiums that exist today are the DVD+RW Alliance and the DVD Forum. The DVD+RW Alliance support the DVD +R/RW format while the DVD Forum advocates the DVD -R/RW format. The standards set forth by these two organizations have created many differences, but the most important ones should be examined when deciding which format to use.
The discs themselves are essentially identical to each other. The drives are what create the incompatibility. The biggest difference is that there are a myriad of microscopic wobbles created by the drive of the DVD+R/RW discs. This wobble is detected by the recording/playback drive to greatly increase the timing accuracy of storing and locating the information that is stored on the disc itself. DVD-R/RW drives also create this wobble, but at a much lower frequency. This essentially means that DVD+R/RW discs can store and retrieve data with more precise timing and accuracy.
Another difference that should be considered is the importance of error detection. DVD+R/RW drives utilize error correction at a much higher rate of 100% of all data and storage space on the physical disc. The error correction with regard to DVD-R/RW drives is not as effective and can result in more errors allowing for the creation of a shiny new coaster.
The other key difference between the two formats is regarding multi-sessions. While both formats support multi-session writing, the total amount of storage space on DVD-R/RW discs will be sacrificed and dwindle the more multi-session writing is used. When the user writes any amount of data onto a DVD-R/RW disc and then ends the session, the drive needs to "finalize" that session in order for any other drive or video DVD player to be able to read that data. This finalizing of each session can take up to 18 MB. Without realizing it, you can be cheating yourself out of valuable storage space. DVD+R/RW also needs to "finalize" its multi-sessions, but only requires 2 MB per session. Very quickly one can see that 4.7 GB disc end up being a 3.9 GB disc.
The most common difference, and the one most people use to decide which format to use, is cost. DVD-R/RW media is much cheaper than the competing DVD+R/RW media. This is partially due to differing brand names and the type of metallic surfacing and sealing that is used on each disc. There are differences and these can play a role in quality. Generic blank media may suffice for some; however, the idiom, "You get what you pay for" can accurately be assigned to this type of product.
With these key differences outlined above, one can begin to see why DVD+R/RW media may be a better choice. The end quality of the product you wish to create is what should guide you to your choice. For basic everyday temporary storage, an office may decide on the cheaper alternative, but for the self-authoring video hobbyist, the choice is clear.
For more information and guidance about disc duplication, replication and authoring, a great source is Benchmark Multimedia. They specialize in disc technologies. Visit http://www.benchmarkmultimedia.com and read their Frequently Asked Questions page. Their site offers many insightful pointers on important duplication, replication, and authoring considerations.
Tuesday, June 2, 2009
DVDs and CDs have enjoyed 15 plus years of mainstream use
What about the next 15 years?
The general public has been slow to adopt the newest technologies such as Blu-Ray , solid state drives, and even high definition flat screen televisions in large part due to the cost of these emerging technologies. In recent years the other factor has been that computer and electronics standards have continually changed with no signs of becoming stable. No one wants to invest in technology that will be obsolete or incompatible with the majority in a month. Because of this instability and incompatibility in the electronics and computer field, there are few universally accepted choices for backing up or distributing any and all media.
Hard drive manufacturing technology has not changed in well over 15 years. The only basic differences today from 20 years ago is that better precision and larger capacities have been achieved. Hard drives though are still just for mass storage and not for distributing information to the masses.
DVDs and CDs have enjoyed worldwide success in promoting and conveying information to businesses, schools, libraries, government agencies, etc. With the large majority of individuals having access to a computer at home or library, many employers and individuals have relied on CDs and DVDs for training materials or personal media for friends and family. This has been the case for 15 plus years and will continue at least for another 15 years. The DVD and CD is the only mainstream medium that has enjoyed such a long duration other than the printed word. Cassettes, Vinyl, 8-track, mini-discs, zip disks, floppies, etc. have all gone by the wayside.
Looking towards a newer medium such as portable flash drives, called thumb drives, to replace DVD and CDs will not be a realistic achievement until every electronic device that handles any type of computer or electronics signal is standardized and able to accept this format. This won't happen until every major manufacturer of televisions, computers, smart cell phones, any hand-held PDA, and even telephones come together to unify and agree to utilize the same standard interface and technology. While this goes against capitalism, anti-trust, and anti-monopolistic attitudes, it is the case. While this would greatly facilitate consumers adopting the newest technology and usher in a new era of communication, it would eliminate potential profit lines for every manufacturer. The profit makers are the accessories that every piece of electronics can use. Without one standard, consumers are forced to buy additional drives, plugs, adapters and so on in order for one device to communicate with others. This would be akin to shooting your own foot.
A leap forward in technology is needed in storage and information transmission which is affordable, reliable, and adopted by the masses. Cloud computing is that next potential, but has not been proven to be as secure or reliable as the DVD or CD. Until that point has been reached, it can be safely said that DVD and CDs will continue to enjoy widespread success for years to come..
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
The general public has been slow to adopt the newest technologies such as Blu-Ray , solid state drives, and even high definition flat screen televisions in large part due to the cost of these emerging technologies. In recent years the other factor has been that computer and electronics standards have continually changed with no signs of becoming stable. No one wants to invest in technology that will be obsolete or incompatible with the majority in a month. Because of this instability and incompatibility in the electronics and computer field, there are few universally accepted choices for backing up or distributing any and all media.
Hard drive manufacturing technology has not changed in well over 15 years. The only basic differences today from 20 years ago is that better precision and larger capacities have been achieved. Hard drives though are still just for mass storage and not for distributing information to the masses.
DVDs and CDs have enjoyed worldwide success in promoting and conveying information to businesses, schools, libraries, government agencies, etc. With the large majority of individuals having access to a computer at home or library, many employers and individuals have relied on CDs and DVDs for training materials or personal media for friends and family. This has been the case for 15 plus years and will continue at least for another 15 years. The DVD and CD is the only mainstream medium that has enjoyed such a long duration other than the printed word. Cassettes, Vinyl, 8-track, mini-discs, zip disks, floppies, etc. have all gone by the wayside.
Looking towards a newer medium such as portable flash drives, called thumb drives, to replace DVD and CDs will not be a realistic achievement until every electronic device that handles any type of computer or electronics signal is standardized and able to accept this format. This won't happen until every major manufacturer of televisions, computers, smart cell phones, any hand-held PDA, and even telephones come together to unify and agree to utilize the same standard interface and technology. While this goes against capitalism, anti-trust, and anti-monopolistic attitudes, it is the case. While this would greatly facilitate consumers adopting the newest technology and usher in a new era of communication, it would eliminate potential profit lines for every manufacturer. The profit makers are the accessories that every piece of electronics can use. Without one standard, consumers are forced to buy additional drives, plugs, adapters and so on in order for one device to communicate with others. This would be akin to shooting your own foot.
A leap forward in technology is needed in storage and information transmission which is affordable, reliable, and adopted by the masses. Cloud computing is that next potential, but has not been proven to be as secure or reliable as the DVD or CD. Until that point has been reached, it can be safely said that DVD and CDs will continue to enjoy widespread success for years to come..
For more information and guidance about media replication and dvd / cd-rom authoring, visit http://www.benchmarkmultimedia.com. Benchmark Multimedia specializes in CD, DVD, and Flash Drive technologies.
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